I am a Clinical & Industrial Psychologist with almost two decades of experience in marketing and branding psychology, working with founders, tech companies and consumer brands worldwide. My work includes establishing marketing strategies and leading multicultural consumer-oriented research.
As a psychotherapist, I practice dynamic psychotherapy & CBT, and work at Sheba Hospital, ranked among the top 10 hospitals in the world.
In addition, I am a Lt. Colonel (res.) in the Israeli Defense Forces specializing in crisis situations and a veteran of the special armored forces reconnaissance unit. Today, I apply this knowledge to the business world by providing companies with crisis management support.
I hold a Master’s degree in Industrial & Commercial Psychology from the ULB University of Brussels, Belgium and a Clinical Psychology Diploma from Tel-Aviv University.